Data-Driven Creative for Progressive Change-Makers
WE HELP PROGRESSIVES WIN
Saguaro (Suh-Wahr-Oh) is a digital and targeted media firm for Democratic campaigns and progressive political organizations.
We’re experts at building digital programs from the ground up, leveraging data to maximize your impact and utilizing our design expertise to make your content stand out.
We make a difference on our races. We've helped flip some of the toughest congressional districts in the country. We've helped elect governors, mayors, state legislators, county supervisors and city council members. We've won ballot propositions and led progressive issue organizations.
We match some of the best digital creative in the business with obsessive data monitoring to make sure we get the most effective digital ads we can create in front of the right audience as many times as possible. We pull this off through constant testing and rebalancing of your ad campaign during the entire course of flight between social, programmatic, direct website inventory and search. We deliver regular reporting through live dashboards, analysis and recommendations throughout the campaign. While most digital advertising is a black box, we provide full transparency into the process.
In a crowded marketplace, quality stands out.Our email programs are creative, well-designed, tightly-written and specifically-tailored to you and your campaign. We don’t rely on the same tired hair-on-fire tactics that are ruining this industry. Instead, we make fun content, we tell uplifting stories about our candidates and we keep your supporters informed. In short, we give people a reason to feel good about supporting you – and we find that makes a real difference. We also take pride in setting realistic projections and hitting them. We’ll be in regular touch with your finance team and make sure they know exactly what to expect from us.
The demands of cross-platform social media can be a real drain on a campaign’s time and resources. We can lighten the load by taking over the main operations of your social program to produce high-quality graphics, video and written posts to help maximize your impact.
We create dynamic, organized and clean websites that are easy to navigate and give potential supporters the right impression. In previous cycles, websites were the hub for all of a campaign’s online activity – but that’s changed. Last cycle we saw the average time spent on a candidate website drop to 4 seconds. So rather than load up a site with a lot of policy proposals and splashy media, we build sites that direct people into taking an action in that short period of time.
We create winning direct mail programs by matching high-quality creative content with precise targeting. Even in the digital age, direct mail remains the cornerstone of winning campaigns by placing the campaign’s message into the hands of the voter. Our team creates micro-targeted universes based on demographics, geography and polling,. That allows our campaigns to send relevant messages to specific groups of voters, without paying for non-targeted voters to see that message.
Director of Digital Strategy
Director of Arizona Operations
Senior Digital Strategist
Senior Digital Strategist
Ad Operations and
JENNA FLORICEL LEWINSTEIN